Data Protection
Online Big Brother: Social Media Users’ Privacy Perceptions And Their Personal Data Disclosure
As more companies base their marketing strategies on data gathered or acquired from online social networks, our research main focus is to identify how reliable this data might be considered, taking Read More »
Author: Mihai Orzan, Iconaru Claudia, Macovei Octav-Ionut
Contributor: eb™ Research Team
Behind The “Privacy Paradox”: Decreasing Disclosure By Viewing Information As A Constrained
The issue of protecting consumer privacy has continued to grow in prominence over the past several years. Companies have grown increasingly sensitive to privacy concerns as the Federal Trade Read More »
Risky Business: The Negative Impact Of Ambiguity On Risk Communications
Consumer information presents risks in several formats; for example, using absolute risk estimates such as 10% or ranges such as 5-15%. While these two sets of statistical likelihoods might appear Read More »
Consumers’ Privacy Concerns Are Relative And Malleable: Implications For Online Behavioral
Behavioral and targeted advertising promises significant gains for firms and reduce search costs and better meet consumer needs (Chen & Stallaert 2010; George & Hogendorn 2012; Yan et al. Read More »
Author: Idris Adjerid, Eyal Peer, Alessandro Acquisti, George Loewenstein
Contributor: eb™ Research Team
Of Revelations And Iron Hands: Unexpected Effects Of Sensitive Disclosures
In this paper, we investigate the effect of sensitive disclosures on the impressions one will form of others who made similar disclosures. Using both observational and experimental data, we find Read More »
Author: Laura Brandimarte, Alessandro Acquisti, Francesca Gino
Contributor: eb™ Research Team
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