Relying on an experiential approach, this paper looks for causal relations between experiential value dimensions (functional, social, emotional and altruistic), overall perceived value and loyalty. A Read More »
It is widely recognised that employees play a crucial role in services brand management. To date, empirical studies testing the relevance of brand identity management from the employees’ Read More »
Gone are the days of managers acting as sole decision-makers in strategic choices. Increasingly, managers “outsource” some decisions – from creating advertisements to deciding on mission Read More »
Purpose: In the contemporary business landscape, airports stand as bustling hubs requiring robust employee engagement for operational efficiency and overall success. This study aims to dissect the Read More »
Team building training is one form of organizational intervention in managing team performance among its members. Good team-building training is marked by the achievement of an organization in Read More »