Discrimination
Stereotypes, Cognitive Performance, And Implicit Discrimination Of Elderly Consumers
Population aging will have a fundamental impact on the economy and society over the coming decades. But how are elderly people viewed by society? Age stereotypes can work as primes, having a Read More »
Author: Andrea Gröppel-Klein, Thomas Linden, Anja Spilski, Christian Weins
Contributor: eb™ Research Team
Women’s Participation In The Labor Market And Obstacles To Women’s Participation In The Labor
The main purpose of this research focuses on how the emotions, thoughts and behaviors that prevent women from participating in the workforce are shaped depending on factors such as age and marital Read More »
When Are There Too Many Women? Consumers’ Judgments Of Gender In Service Groups
Consumer researchers have identified ways in which an employee’s gender influences consumers’ perceptions (e.g., consumers’ responses to a model or spokesperson in an ad, a salesperson, an Read More »
Renegotiating The Patriarchal Bargain And The Embodiment Of Womanhood
This research explores how migrant women use consumption to renegotiate their culturally construed gendered identity and related bodily representations. Central to this renegotiation is the Read More »
Controlling Consumption: The Illusiveness And Pervasiveness Of Gender Stratifications In The
In Uganda, as women become more educated and employed, and as laws are enacted to protect their rights, male economic power might be expected to erode. Ideologies, however, continue to uphold the Read More »
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