Corporate Image and PR
Relational Effects Of Athlete Transgressions
Many professional sports have been challenged by incidents of inappropriate or illegal behavior perpetrated by athletes. These transgressions, and subsequent media scrutiny, can impact on the Read More »
Author: Kate Westberg, Constantino Stavros, Aaron Smith, Bradley Wilson
Contributor: eb™ Research Team
The Impact Of Fear On Emotional Brand Attachment
The current research investigates the role of fear in the creation of emotional attachment to a brand. Previous research examining the influence of incidental negative emotions on brand evaluations Read More »
‘INDIA ON TRACKS’- AN EXPLORATORY STUDY TO EXAMINE INDIAN RAILWAY’S ROLE IN UPHOLDING
The present paper dwells on and discusses the role of Indian Railways as a catalyst for the promotion of Indian culture, literature, sports and bollywood. With the official website of Indian Read More »
Corporate Reputation And Collective Crises: A Theoretical Development Using The Case Of Rana Plaza
Banking scandals, accounting fraud, product recalls, and environmental disasters, their associated reputational effects as well as company response strategies have been well reported in the Read More »
Ethical Attribute And Brand Concept Congruity Enhances Brand Evaluations
Purpose This paper aims to examine to what extent congruity between ethical attributes (i.e. product attributes with positive implications for the environment, human rights, social issues and animal Read More »
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