Corporate Image and PR
SERBIA BRAND IDENTITY: PERSPECTIVES OF RESIDENTS AND DIASPORA
The main aims of this research paper are to identify, compare and contrast different perspectives of Serbian residents and Diaspora regarding Serbia brand identity. Multiple surveying techniques Read More »
Brand Ethical Personality Model In Iran's Consumer Products Market
Introduction: What is referred to as a trade name is something far more than a name. Some psychological research on ethics suggests that information about specific ethical characteristics of brands Read More »
Author: Mahmoud Mohammadian, Seyyed Ali Akbar Afjei, Maghsoud Amiri, Mehrzad Kari
Contributor: eb™ Research Team
A Comparative Study Of The Influence Of Brand Awareness And Brand Image In The Selection Of A
Brand awareness and brand image have long played an integral role in a variety of sectors, particularly within the private sectors where billions of rands are invested to entice potential customers. Read More »
The Role Of Brand Authenticity In The Development Of Brand Trust In South Africa
Brand trust has been in decline for a number of years (Eggers, O’Dwyer, Kraus, Vallaster, & Güldenberg, 2013; Gerzema, 2009; Gilmore & Pine, 2007; Schallehn, Burmann, & Riley, 2014). Read More »
Corporate Branding: A Bibliographic Review
The success of a company is not only based on the quality of its products but also on the way its brand is remembered in the market, and this process is known as corporate branding. This type of Read More »
Author: Sebastián Buitrago, Pedro Luis Duque, Sebastián Robledo
Contributor: eb™ Research Team
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