Corporate Image and PR
Does Having An Ethical Brand Matter? The Influence Of Consumer Perceived Ethicality On Trust,
The recent rise in ethical consumerism has seen increasing numbers of corporate brands project a socially responsible and ethical image. But does having a corporate brand that is perceived to be Read More »
Author: Jatinder Singh, Joan Manel Batista-Foguet , Oriol Iglesias
Contributor: eb™ Research Team
The Role Of ‘Ethical Brand’ And Its Effects On Company Reputation
This paper reports the initial finding on examination of the effect of product and service quality on ethical brand, which in turn may influence a company's reputation among industrial buyers that Read More »
Author: Mohammad Ziaul Hoq, Sulaiman Ali, Sharifah Faridah Syed Alwi
Contributor: eb™ Research Team
The Relationship Between Ethical Brand And Company Reputation: The Malaysian Perspective
This paper reports the initial finding on examination of the effect of product and service quality on ethical brand, which in turn may influence a company's reputation among industrial buyers that Read More »
Author: Mohammad Ziaul Hoq, Sulaiman Ali, Sharifah Faridah Syed Alwi
Contributor: eb™ Research Team
CORPORATE E-COMMUNICATION: Its Relationship With The Corporate Logo In The Construction Of The
Purpose The purpose of this article is to examine the influence of the corporate logo on the consumers attitude within corporate e-communication. Design/methodology/approach This research designed a Read More »
Corporate Reputation: Corporate Ethics And The Partner Network
This paper seeks to view corporate ethics from a network perspective. The authors examine the extent to which ethics can constitute an organisational resource and whether operating in an ethical Read More »
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