Corporate Image and PR
Examining The Influence Of Corporate Website Favorability On Corporate Image And Corporate
This study uses the attribution and signaling theory perspective to scrutinize the key impacts of the determinants of corporate website favorability. In addition, this paper examines the main Read More »
Date: 08/2018
Author: Elena Ageeva, TC Melewar, Pantea Foroudi, Charles Dennis, Zhongqi Jin
Contributor: eb™ Research Team
Author: Elena Ageeva, TC Melewar, Pantea Foroudi, Charles Dennis, Zhongqi Jin
Contributor: eb™ Research Team
The Variables Brand's Relationships And Brand Equity: A Case Study Of Mobile Phone Brands Catering
Managers today are aware of the fact that the brand name has become an important asset for the company and is required for their focus on creating brand equity. A strong brand is one that possesses Read More »
Date: 06/2014
Author: Vjollca Panajoti (Hysi), Irma Shyle, Mirdaim Axhami
Contributor: eb™ Research Team
Author: Vjollca Panajoti (Hysi), Irma Shyle, Mirdaim Axhami
Contributor: eb™ Research Team
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- RECENT ARTICLES
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Modeling of the Acceptance of Mobile Payment Systems in Virtual Social Networks
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Mobility - Unveiling Essence and Value of Mobile Technology
06/03/2014 -
A Comparative Analysis of the Adoption of SMS, NFC and QR-Based Mobile Payment Systems
06/03/2014 -
Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
06/03/2014 -
The Impact of Culture on Own-Label Brands Performance
06/03/2014
