Corporate Image and PR
Both Good From Afar…and Far From Good? Mental Representation Changes Consumer Preference For
There is widespread agreement that firms and brands benefit from fostering a reputation for innovativeness. For example, past research has documented a variety of ways in which a reputation for Read More »
Corporate Social Responsibility: Playing To Win, Or Playing Not To Lose? Doing Good By Increasing
Incorporating corporate social responsibility (CSR) in the positioning of corporate brands has become widespread. However, CSR initiatives may be suboptimal in their long-term effects if they only Read More »
Author: Johan van Rekom
Contributor: Guido Berens, Mignon van Halderen eb™ Research Team
A Holistic Framework Of Corporate Website Favourability
This paper extends the current knowledge of corporate website favourability (CWF) bydeveloping a comprehensive conceptual model of its influence on corporate image, corporatereputation, loyalty and Read More »
Author: Pantea Foroudi, Elena Ageeva, TC Melewar, Bang Nguyen, Charles Dennis
Contributor: eb™ Research Team
AN EVALUATION ON CREATING SUSTAINABILITY AWARENESS THROUGH SPONSORSHIP ADVERTISEMENTS FROM A
The corporations, as of brands, strive to fulfill their responsibilities in the eyes of their stakeholders via various means and act to strengthen their images and improve their reputations. Read More »
DEFINING CORPORATE REPUTATION
Corporate reputation is a relatively new construct in management research. While in the past businesses were almost exclusively driven by what is referred to as the ‘marketing model’, in recent Read More »
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