Price Fixing
A Way Around The Left-Digit Bias? The Role Of Mental Number Representations In Rounding Decisions
Why are consumers’ price judgments anchored on prices’ leftmost digits and when do people round fractional prices (e.g., $2.99 to $3.00) during mental computations? Three experiments show that Read More »
The Effect Of Identity Conflict On Price Sensitivity
Social identity has been identified as an important driver of consumer decision making (Reed et al. 2012). Although existing literature has extensively examined the effect of single identity on Read More »
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The Impact of Culture on Own-Label Brands Performance
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