Public Relations
The Impact Of Traditional Media On Social Media In The Financial Services Industry
In many studies the impact of social media on various brand, customer and financial performance metrics has been shown. The research question what drives social media chatter and whether a company Read More »
How To Speak Up Without Starting A Showdown
Misinformation is always problematic, but when it appears alongside pet photos and family updates on social media, it can be especially frustrating. It’s one thing if a stranger spreads falsehoods Read More »
The Connection To Public Relations And Political Propaganda
There are differences between public relations and propaganda in terms of the work done and the way work is done. However, there is no significant difference between the two fields in terms of the Read More »
The Partial Role Of SERVQUAL Dimensions In The Brand Positioning Of Persepolis And Esteghlal
According to the importance of brand positioning in the sustainable development of sport brands, the aim of the current study was to study the partial role of SERVQUAL dimensions on the brand Read More »
Author: Sajjad Miri, Akbar Jaberi, Kourosh Ghahreman Tabrizi
Contributor: eb™ Research Team
CRISIS MANAGEMENT AND BRAND REPUTATION
Crisis management is a critical function. Failure can result in serious harm to stakeholders, losses for an organization, or end its very existence. Public relations practitioners are an integral Read More »
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