Research on the Persuasion Knowledge Model (PKM) (Friestad and Wright 1994) has documented many negative responses to persuasion attempts (Isaac and Grayson 2017), including lower attitudes towards Read More »
Unlike the British, American, or Central European vegetarian movements, which emerged in the nineteenth century, organized vegetarianism did not emerge in the Russian Empire until the turn of the Read More »
Today, consumer behavior and Business investments are influencing/impacting various environmental and social spheres. Among the consequences are climate change, biodiversity loss and pollution that Read More »
Introduction: Although boycotting campaigns have been recently increasing, limited academic research has been focused on the antecedents of consumers’ participation. Research objective and tasks: Read More »
Today we are witnessing social changes lead by technology in an unprecedented way. An increasing number of people live in a highly problematic, hyperconnected, open, complex and dynamic world. This Read More »