Personal Choice
Conscientious Consumers: The Relationship Between Political Orientation And Sustainable Consumption
Our consumption choices about where to shop and what to buy, articulate something about our political beliefs and how we believe society should function in order to achieve social justice (Jost, Read More »
The Ant And The Grasshopper: Understanding Personal Saving Orientation
Asset building and wealth creation lead to sound financial health. At the heart of this process is the role of saving. If we can understand factors resulting in good saving behaviors, we can develop Read More »
Author: Nancy Wong, Leona Tam, Sunyee Yoon, Utpal Dholakia
Contributor: eb™ Research Team
Pleasure For A Moment, Functionality For A Lifetime
The pursuit of happiness is one of the most fundamental of all human motives. This motive is often translated in the acquisition of hedonic products. Hedonic products offer fun, pleasure, Read More »
Malleable Estimation: The Effect Of Language Directionality On Spatial Sets
Neoclassical economic theory considers man to be a utility maximizer who will choose the same alternative under any circumstance given it provides to him the maximum utility (Luce 1959). However, Read More »
Staying The Course: The Impact Of No-choice Options On Post-Choice Persistence
Individuals regularly face adversity in the pursuit of goals that require ongoing commitment. Whether or not individuals persist in the face of adversity greatly affects the likelihood that they will Read More »
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