Personal Choice
When Being Happy Makes Choosing Harder
Being in a positive mood confers a wide range of benefits on consumers. Positive affect enhances creativity (Isen et al. 1985), promotes self-control (Aspinwall 1998; Ragunathan and Trope 2002), and Read More »
Choice Architecture, Public Policy And Consumer Research
The dictionary definition of a fellow includes: “a member of a learned society.” joining. Well, wow, what a learned society that I am It has a history dating to the first large scale models of Read More »
Deprivation Of Control And The Phonetic Appeal Of Brand Names
People must often respond to control threats of different nature in their daily lives: mundane (e.g., stockout) or tragic (e.g., natural disaster), negative (e.g., flight delay) or positive (e.g., Read More »
Attribution Of Authenticity:The Benefits Of Self-Disclosure Of Unfavorable Information
In the 2016 U.S. presidential election, questions of authenticity loomed large (Sergent, 2016; Szalai, 2016; Talbot-Zorn & Marz, 2016; Zimmer, 2016; Zogby, 2016). We suggest that when a person Read More »
Predicting Memory-Based Consumer Choices From Recall And Preferences
Consumers often need to make choices when some or all of the information relevant to the decision is not physically present. To deal with this, they need to retrieve the necessary information from Read More »
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