Personal Choice
When The Choosing Gets Rough: Exploring Incidental Factors That Increase Choice Difficulty
Much research has investigated how consumers make difficult choices (Luce 1998, Nowlis, Dhar and Simonson 2010). To date, choice difficulty is generally considered a fixed property of the choice set, Read More »
Talking About What You Did And What You Have: The Differential Story Utility Of Experiential And
Imagine you just returned from a week in the Caribbean or sampling the restaurants in New York City. How likely would you be to tell others about your trip? Would the telling enhance your experience? Read More »
When Temptations Come Alive: How Anthropomorphization Undermines Consumer Self-Control
Anthropomorphism is defined as imbuing the behavior of nonhuman agents with humanlike characteristics, motivations, intentions, or emotions (Epley, Waytz, and Cacioppo 2007). A major conclusion from Read More »
The Positive Consequences Of Conflict: When A Conflict Mindset Facilitates Choice
Conflict is generally thought of as aversive, associated with depression, neuroticism and illness (Emmons & King, 1988), decreased task performance (Shah & Kruglanski, 2002), and impaired decision Read More »
Author: Tali Kleiman, Ran Hassin, Ravi Dhar, Jennifer Savary
Contributor: eb™ Research Team
Distractions: Friend Or Foe In The Pursuit Of Conscious And Nonconscious Goals?
We have all had the experience of going to a coffee shop with the intent of working, but becoming distracted: the loud conversation at the next table, the music, the sunny weather outside, or even Read More »
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