Personal Choice
Material Gifts As Relationship Mnemonics: Why More Material Gifts Are Given Than Wanted?
How do people choose material and experiential purchases when these purchases are intended as gifts for others? Following van Boven and Gilovich’s (2003) initial distinction between material and Read More »
Decisional Conflict Predicts Myopia
Despite the integral role conflict plays in the subjective experience of self-control decisions, most work investigating conflict does not measure it directly. In the present paper, we use Read More »
Enhancing Luxury Consumption Among Middle-income People
One main barrier to middle-income people’s luxury consumption is their limited affordability. The purpose of this study is to examine whether providing instalment payment schemes enhances their Read More »
Author: Manish Das, Victor Saha, Charles Jebarajakirthy
Contributor: eb™ Research Team
Aspirational Consumption At The BOP
This study examines the factors that motivate both the rural and urban BOP consumers for engaging in aspirational consumption in spite of their socio-economic constraints. Data obtained from the Read More »
The Order Effect Of Personal Identification On Donation Amount
This research examines the order effect of personally identifiable information on donation amount. Across six studies, including an actual behavioural study and a field study, we find that providing Read More »
Author: Xue (Phyllis) Wang, Li Yan, Minjung Koo, Hean Tat Keh
Contributor: eb™ Research Team
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