Personal Choice
Mental Stealing Effects On Purchase Decisions For Others
Past research on mental accounting has focused on how consumers create budgets for themselves to control the flow of resources (Thaler 1980; 1999; Thaler and Johnson 1990). This research examines how Read More »
Sweet Protection: Using Sweets To Manage Relationships
Gifting food is a common consumer behavior. For instance, when going to a Superbowl party, an individual may bring a bag of chips or cookies. Likewise, one may choose a gift box of assorted nuts or Read More »
Forgive By Remembering Or Forgive By Forgetting: The Temporal Match Between Victim Motivation And
Gift giving involving a reparative motivation has received limited attention in the consumer behavior literature. However, using gifts to encourage forgiveness is so common there are websites Read More »
Author: Christina I. Anthony, Elizabeth Cowley, Adam Duhachek
Contributor: eb™ Research Team
Single Option Aversion
This work documents an effect labeled ‘Single Option Aversion’ where the choice share of an option increases (relative to deferral) when a competing attractive option is added to the choice set, Read More »
Self-Affirmation Can Enable Goal Disengagement
Research indicates that affirming core values helps to bolster the legitimacy of the self and promotes reacting with equanimity to threats to self-regard. Self-affirmed people accept information Read More »
Author: Kathleen D. Vohs, Ji Kyung Park, Brandon J. Schmeichel
Contributor: eb™ Research Team
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