Personal Choice
Quantity Aversion: Self-Control And Consumers’ Preference For Quality Versus Quantity
Most spending decisions involve conflict in one form or another. Even ordinary decisions like whether to dine out or eat at home can create conflict. Research on self-control typically studies Read More »
Changing “Fate” Through Choices
When do consumers prefer consistency and when will they be more open to change and novel choice options? A large literature has investigated how aspects of the choice context and time horizon can Read More »
Exploring The “I” In Mass Customization Decisions: Narcissists’ Proclivity Towards
Mass customization (MC) systems allow firms’ customers to create unique, self-designed products (Franke and Schreier 2008; Moreau and Herd 2010). Field evidence, however, indicates that only a Read More »
Author: Andreas Herrmann, Emanuel de Bellis, Hans-Werner Bierhoff, Elke Rohmann, David E. Sprott
Contributor: eb™ Research Team
A View To A Choice: The Effects Of Lateral Visual Field On Choosing Between Healthy Versus
Suppose you had the option to choose between a healthy (e.g., salad) and an unhealthy (e.g., chocolate cake) food item, with one item placed on your left visual field and the other item placed on Read More »
Anticipating Regret When Making Investments In One’s Higher Education
This paper investigates the role that anticipated regret plays in investment decisions, particularly consumer education investment decisions. Regret is an emotion that plays a powerful role in Read More »
Author: Jeffrey P. Wallman, B.J. Allen, Jeffrey B. Schmidt
Contributor: eb™ Research Team
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