Defective Products
On Investigating The Role Of Network Effects As Moderating Enabler In Product-Harm Crises
There is a growing interest in research regarding the antecedents that impact consumer responses in times of product-harm crises. Still, most of the existing studies seem to, either, focus on Read More »
Honey, We Have To Talk! How Shareholders React To The Design Of Product Recall Messages
Previous research showed that consumers as well as shareholders react negatively to product recalls. Research holds that adapting the recall communication to the recall specific setting helps to Read More »
When And Why Do Consumers Share Product Harm Information?
Consumers often encounter product harm information in different forms such as product harm crises, warnings about side effects or rumors. Cancer-causing dyes and materials used by fashion companies, Read More »
Product Search On Crowded Retail Shelves: Impact Of Vertical Product Location On Search Performance
In the context of FMCGs, consumers often arrive at the store with a choice of a product in mind. Their task then is to find their already chosen product among the products present at the point of Read More »
Date: 2018
Author: Ana Scekic, A. Selin Atalay, Cathy Liu Yang, Peter Ebbes
Contributor: eb™ Research Team
Author: Ana Scekic, A. Selin Atalay, Cathy Liu Yang, Peter Ebbes
Contributor: eb™ Research Team
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