Social Impact
Beyond Helping: The Role Of Psychological Distance In Cause-Related Product Buying Decision
Psychological distance has been established as a key antecedent to social and temporal related decision-making among consumers, along with the presentation of marketing stimuli. While much of these Read More »
Study Of The Concert Experience Lived By Consumers. Interpretive Analysis Of Quantitative Data
The purpose of this paper is to define and enhance the understanding of the lived consumption experience of the concert by means of a particular theoretical approach and a methodological approach Read More »
The Impact Of Value Orientations On Consumer Attitudes Towards CRM
Taking the Schwartz’s theory of human values as a conceptual framework, this paper investigates the impact of values on consumer attitudes towards cause-related marketing (CRM). The study is based Read More »
Green Consumption: The Roles Of Green Value, Perceived Utilities And Purchase Intention
This research conceptualizes three dimensions of consumer’s perceived green value and investigates its direct relationship with purchase intentions. The research also investigates the mediating Read More »
Author: Ruizhi Yuan, Martin J. Liu, Jun Luo, Alain Yee-Loong Chong
Contributor: eb™ Research Team
Paradoxes Of Sustainable Food And Consumer Coping Strategies
This study aims to approach consumers’ behaviours towards the paradoxes of Sustainable food. A qualitative research was carried out with non engaged individuals in france and Italy and, in a second Read More »
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