Social Impact
Getting Rid Of Possessions To Get Back At People: Rejection And Consumer Disposal Choices
How do consumers react when they have acquired identity-linked products in order to associate with a specific group, only to later be rejected from this group? The present research seeks to answer Read More »
Happiness From Giving: When Consumers Misforecast Their Affective Responses To Prosocial Behavior
Consumer giving has steadily declined over the last few years (Giving USA 2010). When consumers do give, approximately 50% are motivated to only give once and not give again (Nonprofit Times 2003). Read More »
Author: Stefanie Robinson, Caglar Irmak, William O. Bearden
Contributor: eb™ Research Team
Loneliness And Moral Judgment Does Loneliness Make Moral Judgment More Permissible?
Despite the fact that social connections are central facets of daily social life, and loneliness influences most people’s quality of life, relatively little empirical attention has been devoted to Read More »
Magnitude Representations Underlie Valuations Of Prospects
In his original conception of expected utility, Daniel Bernoulli (1738; 1954) proposed that individuals generally have diminishing marginal utility (DMU). Much in the same way that an additional Read More »
Feeling Guilty About Money: How Consumers Prioritize Cleansing Tainted Money Over Redeeming
Consumers can feel guilty about money, for instance, when they receive a product refund by stretching the truth or obtain a pay raise by exaggerating their contribution to a project. Given that Read More »
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