Social Impact
An S-D Logic Based Communication Strategy To Inform New Zealand Women Of Zero Alcohol In Pregnancy
Effective communication of messages is integral to achieve social changes. Commonly used tools are mass media but they are expensive. Within the marketing literature there is movement towards service Read More »
Small Urban Retailers: A Motivational Approach To The Spanish Case
The word “motivation” comes from the Latin word “movere” meaning “to move”. On that basis, this paper proposes a scale of measurement of the motives that move a consumer to shop in small Read More »
Author: Sandra Tena Monferrer, Juan Carlos Fandos Roig, Javier Sánchez García
Contributor: eb™ Research Team
Why Do Customer Attitudes Towards Loyalty Programs Matter A Lot?
Recent figures show that, unless rising number of enrollments, consumers become less active and engaged with their loyalty programs (LPs). Firms tend to spend more time and money in enrollment Read More »
Sunny Side Up: How Regret Leads To Defensive Optimis
As one of the negative emotions most tightly related to decision-making, regret has proved an important topic for consumer behavior research (e.g., Simonson 1992, Inman and Zeelenberg 2002). People Read More »
Aging Well Differently: Desired Aging Well And Its Influence On The Consumption Of People From Ages
The increase in life expectancy and the challenge of aging well that ensues from it have given rise to the new concept of successful aging (SA). SA has been the subject of many research studies over Read More »
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