Social Impact
Benefiting From Inequity Promotes Prosociality
People care about fairness. In our interpersonal relationships, we strive to maintain an equitable balance of costs and benefits (Fiske, 1991), and even in economic games with strangers people are Read More »
The Two Sides Of The Gold Medal: Paradoxes Of The Olympic Experience
Mega-sporting events like the Olympic Games, the Soccer World Cup finals, or the Super Bowl have become high-profile global consumption phenomena that attract the attention of massive spectator Read More »
Author: Sabrina Gabl, Verena E. Stoeckl, Andrea Hemetsberger
Contributor: eb™ Research Team
Social Conflict And Consumption: A Meta-Analytical Perspective
This study sketches out the conceptual contours of “consumption-mediated social conflict”. Building on theoretical groundwork from sociology and conceptual synthesis of 13 original consumer Read More »
Identity Preservation: If I Can Remember It, You Can Have It
Possessions can define the self and become a part of one’s identity even to the extent that the loss of possessions can threaten self-identity (Belk 1988). Given the attachment consumers feel to Read More »
Author: Karen Page Winterich, Rebecca Walker Naylor, Julie R. Irwin
Contributor: eb™ Research Team
The Rewarding Nature Of Matchmaking
At some point, most people have made matches between others, from grabbing and introducing two strangers at a party to brokering romantic connections; even if not matchmakers themselves, many people Read More »
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