Social Impact
You Have To Earn It, But I Don’t: The Role Of Monetary Fairness In Conspicuous Consumption
Consumers who are motivated to present themselves in a socially desirable manner often choose to display images of higher status, wealth, and prestige through conspicuous consumption. However, will Read More »
Author: Saerom Lee, Hans Baumgartner, Karen Page Winterich
Contributor: eb™ Research Team
Does Living In New York City Make People Happy With Their Leisure Life?
Social and economic development has been accompanied by an increase in the variety of leisure activities available, ranging from sports and arts to countryside recreation and gaming. Making these Read More »
Illeism And Decision Making
English speakers often refer to themselves via first-person narrative forms, such as “I think” or “in my opinion”. One variation on this type of self-reference is known as illeism, where Read More »
Dynamics Of Marketplace Inclusion And Consumption In Bazaars As ‘Other’ Retail Spaces
We explore the dynamics of consumption experience in traditional bazaars constructed as the new ‘other’ retail spaces. The bazaar, once known to be the consumption space that was a signifier of Read More »
When Social Comparison Is Demotivating For Goal Achievement
People often compare themselves with superior others when striving for a goal. Research has shown that upward social comparison motivates people to improve oneself in order to close the gap between Read More »
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