This study examines the sustainable practices adopted by private individuals. Ten households observation, twenty-two face-to-face interviews and three hundreds questionnaires highlight a number of Read More »
Across 4 studies, we assess both what (time vs. money) and to whom (a sad/empathetic target vs. a happy/less empathy-provoking target) consumers are asked to give, showing communal (vs. agentic) Read More »
Social psychologists and marketing researchers have found great success in using Ajzen’s (1991) behavioral intention model. However, few studies have found significant support for the moderator Read More »
In this study, local food consumption is viewed for the first time from the perspective of kin selection theory. Two large surveys were conducted to explore the links between consumers’ experience Read More »
The paper focuses on the growing aspect of consumer-brand communities in the online context and the manner that the engagement of individuals in brand communities can actually support the broadening Read More »