Social Impact

Article

From Sustainable Consumption To Sustainable Practices

This study examines the sustainable practices adopted by private individuals. Ten households observation, twenty-two face-to-face interviews and three hundreds questionnaires highlight a number of Read More »

Date: 06/03/2014
Author: Maud Daniel, Lucie Sirieix
Contributor: eb™ Research Team
Article

All Charity Is Not Created Equally: The Role Of Target Affect And Agentic (vs. Communal)

Across 4 studies, we assess both what (time vs. money) and to whom (a sad/empathetic target vs. a happy/less empathy-provoking target) consumers are asked to give, showing communal (vs. agentic) Read More »

Date: 06/03/2014
Author: Rhiannon Macdonnell
Contributor: eb™ Research Team
Article

The Moderator Role Of Self-Efficacy In The Intention-Behavior Gap

Social psychologists and marketing researchers have found great success in using Ajzen’s (1991) behavioral intention model. However, few studies have found significant support for the moderator Read More »

Date: 06/03/2014
Author: Julio D. Vecino Gravel, María A. Ramón-Jeronimo
Contributor: eb™ Research Team
Article

“You Feel Like My Blood, So I Buy Your Food” Can Consumers’ Experience Of Kinship Account For

In this study, local food consumption is viewed for the first time from the perspective of kin selection theory. Two large surveys were conducted to explore the links between consumers’ experience Read More »

Date: 06/03/2014
Author: Harri Luomala, Hanna Leipämaa-Leskinen, Henna Syrjälä, Sami Kurki
Contributor: eb™ Research Team
Article

Brands As Socialising Agents

The paper focuses on the growing aspect of consumer-brand communities in the online context and the manner that the engagement of individuals in brand communities can actually support the broadening Read More »

Date: 06/03/2014
Author: Cleopatra Veloutsou, Mariza Arvaniti
Contributor: eb™ Research Team
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