This research builds on the recently emerging literature on consumer perceived ethicality (CPE) and experimentally explores how consumers form moral impressions of brands when confronted with Read More »
Generation Z is the most recent wave of young professionals to enter the workforce, and they are becoming an increasingly essential part of industry. Gen Z will soon dominate Indonesia's generation Read More »
The Covid - 19 epidemic emerged in two thousand and nineteen, and despite all global efforts, it affected the whole world in a short time. It has shown its effects not only in the social sense but Read More »
The disastrous impacts of the fashion industry on the natural environment and society have come to light in recent years. As a result, some consumers expressly seek out fashion produced with Read More »
While repair appears antiquated in the 'disposable era' (Packard, 2011 [1960]: 55) – implying return and retrospection – its sympathizers celebrate repair's queering of capitalist growth Read More »