Customer Protection
Secrets And Lies: How Consumers Manage The Flow Of Ego-Threatening Information
Previous research suggests that consumers react negatively to price disparities (Feinberg, Krishna and Zhang 2002), view policies that produce them as unfair (Xia, Monroe and Cox 2004) and find the Read More »
Consumers’ Choice Formulation Under Risk: A Competence-Based Perspective
One of the most general approaches to studying consumer choice under risk is based on the assumption that consumer are rational value maximizers (i.e., people prefer larger over smaller expected Read More »
The Freedom Bias: Empirical Evidence For A Neglected Tariff-Choice Anomaly
Due to an increasing convergence in quality, providers of electronic services (e.g., telecommunication and internet services) are relatively limited in their possibilities to differentiate from each Read More »
The Effects Of Consumer Vulnerability On Service Evaluations And Wellbeing Outcomes
Working with a large health service provider, we explore the effects of consumer vulnerability on post-service failure evaluations, outcomes, and behaviors. First, we introduce an individual-level, Read More »
Author: Laurel Anderson, Daniele Mathras, Richard J. Caselli, Denise M. Kennedy, Amy L. Ostrom
Contributor: eb™ Research Team
EXPLORING ONLINE SHOPPING EXPERIENCES OF LOW-INCOME CONSUMERS IN AN EMERGING E-RETAILING MARKET
This qualitative study sought to differentiate between low-income customers’ intentions towards online and in-store purchases of FMCG retailers/brands in South Africa. Additionally, low-income Read More »
Author: Beate Stiehler-Mulder, Nicole Cunningham, Norman Mafuratidze
Contributor: eb™ Research Team
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