In today's world, understanding brand loyalty leads to obtaining basic information, which supports decision-making when launching or modifying a product or service to the market, thus satisfying the Read More »
In this research the importance of several choice attributes of beef for Piedmontese consumers was examined. The survey was conducted on a sample of consumers in sixteen meat stores in Piedmont, Read More »
Should you listen again to that song you have been listening to on repeat, or should you listen to different song? We make consumption choices like this on a daily basis without really knowing if Read More »
In today's highly competitive global business environment, customer acquisition and retention are essential for success. Customer satisfaction is a crucial factor in achieving this objective. With Read More »
Last spring, a series of online newspaper and magazine articles highlighted the story of the American farmers, who were hacking their tractors using Ukrainian software bought online (Naughton, 2017). Read More »