Social Commerce
Service Adoption And Defection Decisions: Understanding The Effects Of Social Influences In
The processes of products’ adoption and defection are closely related and are likely to influence each other. We utilize social network information and information regarding customers’ adoption Read More »
Proposed Scale To Measure Motivations For Selling Second-hand Products Online
Many people now use online reselling platforms to harness the power of the Internet to sell used products more efficiently. Little attention has been devoted to product disposal through resale and Read More »
Analyzing The Perception Of Experiential Luxury Consumption Of Millennials On Instagram: A New
Luxury consumption has been extensively researched, primarily looking at the consumption of material goods, but has neglected experiential luxury consumption. In fact, millennials, the new upcoming Read More »
Small But Sincere: The Impact Of Firm Size And Gratitude On The Effectiveness Of Cause-Marketing
Companies are increasingly forced to respond to various morality concerns of consumers and stakeholders to “do good” and behave ethically. Our study focuses on a specific strategy to do good, Read More »
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- RECENT ARTICLES
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Modeling of the Acceptance of Mobile Payment Systems in Virtual Social Networks
06/03/2014 -
Mobility - Unveiling Essence and Value of Mobile Technology
06/03/2014 -
A Comparative Analysis of the Adoption of SMS, NFC and QR-Based Mobile Payment Systems
06/03/2014 -
Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
06/03/2014 -
The Impact of Culture on Own-Label Brands Performance
06/03/2014
