Awareness and Visibility
Eco-Consciousness Of Celebrities: A Theoretical Exploration Into How Celebrities Affect Sustainable
Celebrities have become spokespeople for the environment. They have raised people’s interest and awareness of sustainability. However, this has also depoliticised and individualised sustainability. Read More »
The Influence Of Product Information On Status Consumption: The Mediating Role Of Perceived
For status conveying goods conspicuously consumed, perceived awareness of others about a product should play a key role in the purchase process. In 3 experiments we show that providing more Read More »
Author: Reza Movarrei, Olivier Trendel, Saeedeh Rezaee Vessal
Contributor: eb™ Research Team
THE MODERATING ROLE OF GENERATION DIFFERENCES DETERMINANT FACTORS OF SUSTAINABLE APPAREL BEHAVIOR
Consumer awareness of the negative impacts of fast fashion has driven a shift towards sustainable apparel. This study aims to understand the determinants of consumer intention to engage in Read More »
Spelman Cups: Attitudes To The Past
Technically there are five of you, but actually only four. Really you are three and one other. None of you are really broken, but all are damaged, bar one. Small, glazed, white, glossy. Three old, Read More »
The Elderly Perceived Meanings And Values Of Virtual Reality Leisure Activities: A Means-End Chain
This study uses means-end chain (MEC) techniques to examine the awareness, decision-making procedure, and personal values of the elderly with regard to virtual reality leisure activities. The results Read More »
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The Impact of Culture on Own-Label Brands Performance
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