Awareness and Visibility
The Influence Of Trust, Advertising, Family On Intention And Actual Purchase Of Local Brand In
This empirical research investigates the influence of four predictors of actual purchase of local brand in Yemen. The exogenous variables examined are trust, advertising, family and purchase Read More »
Date: 06/2012
Author: Jamal Mohammed Esmail Al-Ekam, Nik Kamariah Nik Mat, Salniza Md. Salleh, Norashikin Binti Baharom, Tuan Rohasnida Binti Tuan The, Noor Aida Binti Noh, Nor Ermawati Binti Hussain
Contributor: eb™ Research Team
Author: Jamal Mohammed Esmail Al-Ekam, Nik Kamariah Nik Mat, Salniza Md. Salleh, Norashikin Binti Baharom, Tuan Rohasnida Binti Tuan The, Noor Aida Binti Noh, Nor Ermawati Binti Hussain
Contributor: eb™ Research Team
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