Consumer Activism
Can Online Anti-Brand Communities Devalue Sponsorship Engagements? Findings From A Mixed Methods
The internet has given rise to anti-brand communities which are forming around common aversions toward brands. We illuminate this phenomenon in the context of social networking sites and consider Read More »
Author: Bastian Popp, Claas Christian Germelmann, Herbert Woratschek
Contributor: eb™ Research Team
Why Do Consumers Get Revenge Online: A Cross National Examination
Online consumer revenge is costing companies millions of dollars annually. Yet, few studies have investigated the factors that influence consumer revenge online and the extent to which they persist Read More »
Reminders Of Friendship Enhance The Self-Control Of Compulsive Buyers: An Fmri Study
We identify the beneficial influence of friendship reminders on the self-control of compulsive buyers. In doing so, we focus on two processes that constitute self-control: consumers’ capacity to Read More »
Author: Eline De Vries, Bob Fennis, Tammo Bijmolt, Jan-Bernard Marsman, Debra Trampe
Contributor: eb™ Research Team
A Brief History Of Consumer Activism
A brief history of consumer activism. Consumption and consumerism are tricky words in the English language. They are replete with positive and negative attributes, implying on the one hand that Read More »
Conversion Backlash? Decision Support And Hasty Action In Consumer Product Search
Recent studies have shown that product recommendations substantially change the consumer decision process, regardless of the quality of recommendations. Specifically, consumers inspect less Read More »
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