Consumer Activism
Analysis Of Consumer Behavior In Making Robusta Coffee Consumption Decisions (Case Study At Café
This research aims to determine consumer behavior in making decisions to consume Robusta Coffee. The research location and respondents were determined purposively. There were 45 respondents chosen Read More »
THE MEDIATING ROLE OF SOCIAL AND ENVIRONMENTAL RESPONSIBILITY IN THE RELATIONSHIP BETWEEN MATERIAL
This paper aims to analyze the mediating role of corporates’ social and environmental responsibility in the relationship between material values, consumer cynicism, and product/ service quality. In Read More »
Is It Enough To Have An 'Ethical Product' Label?: The Effects Of Brand Reputation And Perceived
Consumers' favorable attitude toward ethical brands, and the rise of ethical consumers, is a recent global trend. Nevertheless, prior studies have emerged that favoring ethical products does not Read More »
Restrained By Resources: The Joint Effect Of Scarcity Cues And Childhood Socioeconomic Status (SES)
Consumers’ current socioeconomic status (SES) has been widely acknowledged as an important factor that affects various aspects of their behavior, such as aggression (Greitemeyer and Sagioglou Read More »
The Asymmetry Between Time And Money Compensation Effect When Feeling Scarcity: Time Helps The
We examine two important aspects of scarcity. First, we identify a new scarcity effect on consumers’ advice-taking tendency. Second, we show whether the abundance of one resource alters the Read More »
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