Consumer Activism
On The Persuasiveness Of Opinions Versus Advice: An Information Diagnosticity Perspective
Consumers can share information about products in the form of either opinions—whereby they merely communicate whether they like or dislike a product—or advice—whereby they also provide explicit Read More »
Author: Matteo De Angelis, Andrea Bonezzi, Derek D. Rucker, Alessandro M. Peluso
Contributor: eb™ Research Team
Focusing On Details Results In Tolerance: How Construal Level Theory Relates To Consumer Ethical
To get a better idea of when consumer misconduct is most likely, we relate construal level (CL) to consumers’ tolerance towards ethically questionable consumer practices. Prior research on CL and Read More »
Factors Affecting The Switching Behaviour For Mobile Service Users In Egypt: A Proposed Conceptual
The rapid growth of services has arguably changed the conditions of business in terms of customer attraction and retention. Slow or rapid market growth makes markets more competitive, thus, firms are Read More »
Author: Esraa Karam Moharram, Wael Kortam, Mohamed Sobhy Temerak
Contributor: eb™ Research Team
Framing The Game: How Positioning Brands In Competition Can Be Strategically Used To Increase Brand
A prominent narrative in contemporary consumer culture is one in which “category killer” brands like Amazon, Starbucks, Home Depot, and Wal-Mart are forcing mom and pop independent bookstores, Read More »
Countervailing Influences Of Consumer Animosity And Nostalgia On Purchasing Decisions
In recent years, consumer animosity has received a lot of attention in international marketing literature (for a review, see Riefler and Diamantopoulos 2007). The construct is conceptually defined as Read More »
Author: Justina Gineikienė, Adamantios Diamantopoulos, Sigitas Urbonavičius
Contributor: eb™ Research Team
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The Impact of Culture on Own-Label Brands Performance
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