Consumer Activism
Power And Resistance To Social Influence: The Moderating Role Of Attitude Certainty
A consistent finding in consumer research is that attitudes toward products, services, and consumption in general can be influenced by other people’s opinions (e.g., Bearden and Etzel 1982). Read More »
An Analysis Of Anger Responses Within The Context Of Virtualized Consumption Of Hatsune Miku
Does anger reflect deep meaning of attachment and integration? In an effort to explicate the above notion and to capture the rapidly evolving consumer behaviour in the digital virtual terrain, the Read More »
Faking It With Luxury Counterfeit Products: How Social Feedback Can Make Us More Or Less Dishonest
Purchase of counterfeit luxury goods is a worldwide phenomenon. Past research in marketing has mostly focused on why consumers purchase counterfeit luxury goods (e.g., Han, Nunes, and Dreze Read More »
The Content And Impact Of Mobile Versus Desktop Reviews
Although there is a growing body of research on the content and impact of word-of-mouth on consumer behavior, little is known about differences between mobile and traditional desktop reviews. Recent Read More »
You Gotta Try It! The Negative Side Of Positive Word Of Mouth
Word of mouth (WOM) is a fundamental process in the marketplace (Katz and Lazarsfeld 1955). Positive WOM can increase consumer attitudes (Bone 1995), switching behavior (Wangenheim and Bayon 2004), Read More »
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- RECENT ARTICLES
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Modeling of the Acceptance of Mobile Payment Systems in Virtual Social Networks
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Mobility - Unveiling Essence and Value of Mobile Technology
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A Comparative Analysis of the Adoption of SMS, NFC and QR-Based Mobile Payment Systems
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Mobile Value-Added Services - A Multidimensional Framework Relating Flanking Apps to a Core Service
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The Impact of Culture on Own-Label Brands Performance
06/03/2014
