Consumer Activism
Connected Consumers' Responses To Negative Brand Actions: The Roles Of Transgression Self-relevance
Brand misdeeds abound in the marketplace, but prior research indicates that having a strong connection with a brand buffers consumers from adverse effects of brand transgressions. However, the Read More »
Can Ethical Business Strategy Influence Consumers Buying Behavior And Loyalty: Marks And Spencer
The project aims to research the impact of ethical business strategy in retail industry. It will primarily focus on one particular aspect of the ethical business strategy, customers buying behaviour Read More »
Cause Related Marketing Among Millennial Consumers: The Role Of Trust And Loyalty In The Food
The current study investigates the willingness of Millennial consumers towards several corporate social responsibility initiatives carried out by food companies. More specifically, it explores four Read More »
Date: 01/20/2019
Author: Marco Lerro, Maria Raimondo, Marcello Stanco, Concetta Nazzaro, Giuseppe Marotta
Contributor: eb™ Research Team
Author: Marco Lerro, Maria Raimondo, Marcello Stanco, Concetta Nazzaro, Giuseppe Marotta
Contributor: eb™ Research Team
Consumer Perception Of Global Branded Products Quality
The brand plays the key part in consumer decision-making on products, and it is crucially important to both producer and consumer. The long-term globalization process has significantly influenced Read More »
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