Personal Choice
What A Feeling! Touching Sexually Laden Stimuli Makes Women Seek Rewards
We argue that women's previously documented unresponsiveness to sexual primes when making economic decisions may be a consequence of the specific types of primes that have been used (i.e., visual Read More »
Author: Anouk Festjens, Sabrina Bruyneel, Siegfried Dewitte
Contributor: eb™ Research Team
I Run To Be Fit, You Run For Fame: Context Effects Affecting Self-Positivity In Judgments On
Many human judgments are comparative in nature (Mussweiler 2003). Consumers have been shown to judge themselves more positively (or less negatively) than others: a bias called self-positivity Read More »
Spending Sadly: How Time Versus Money Impacts Enhanced Valuations Under Sadness
Under the ‘misery-is-not-miserly’ effect, consumers’ incidental sadness influences their motivation to value goods and services. In particular, feelings of sadness (relative to happiness or Read More »
Ambiguity Seeking In Payoffs As A Source Of Consumer Patience
Consumers frequently face intertemporal choices where they must trade-off outcomes occurring at different points in time. These choices challenge consumers because they involve trading off Read More »
Choice Utility
A basic tenet of rational choice theory is that people choose the outcome that produces the highest subjective expected utility (Savage, 1954; von Neumann and Morgenstern, 1947). Decades of research Read More »
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