Personal Choice

Article

Imago Animi Sermo Est – Speech Is The Mirror Of The Mind: The Effect Of Vocal Expression On

The marketplace affords consumers different modes by which to express their preference. These include, but are not limited to, pressing a button, noting something on paper, and vocal expressions. New Read More »

Date: 2013
Author: Anne-Kathrin Klesse, Jonathan Levav, Caroline Goukens
Contributor: eb™ Research Team
Article

One Of Each: Variety Seeking To Avoid Choice Difficulty

When consumers are faced with a choice conflict from information overload, they use heuristics and non-compensatory choice processes, such as elimination-by-aspects and conjuctive models, to reduce Read More »

Date: 2013
Author: Joseph K. Goodman, Kathleen D. Vohs
Contributor: eb™ Research Team
Article

Thinking That Choices Reflect The Self Leads To Maximizing Behavior

Consumers must often employ one of two goals when making choices. They can satisfice and seek any option that meets some minimum standard, or they can maximize and attempt to find the best possible Read More »

Date: 2013
Author: Kathleen D. Vohs, Nicholas Olson
Contributor: eb™ Research Team
Article

The Interplay Effect Of Embarrassment And Agentic Communal Orientation On Consumer Behavior

Embarrassment is an experience that nearly everyone is familiar with. It occurs “whenever an individual is felt or have projected incompatible definitions of himself before those present” Read More »

Date: 2013
Author: Yanliu Huang, Chen Wang, Rui (Juliet) Zhu
Contributor: eb™ Research Team
Article

Enhanced Desire For Product Choice In Response To Monetary Scarcity

While consumers are well-accustomed to having the freedom to choose among alternatives, they often find themselves in situations in which their choice freedom is restricted. A theory apt to deal with Read More »

Date: 2013
Author: Anneleen Van Kerckhove, Renaud Lunardo, Gavan J. Fitzsimons
Contributor: eb™ Research Team
CATEGORY