Personal Choice
Coping With Stress In The Age Of Warcraft: A Conceptual Framework For Consumer Escapism
This research explores the phenomenon of consumer escapism within the context of online gaming. While there exist many strategies for coping that involve the consumption of products, escapism through Read More »
The Influence Of Pride Diagnosticity On Self-Control
Pride is a self-conscious emotion shown to generate appraisals of increased self-worth, which can have a diametric influence on self-control efforts. In some instances, pride’s increased self-worth Read More »
Author: Anthony Salerno, Juliano Laran, Chris A. Janiszewski
Contributor: eb™ Research Team
‘I’ Versus ‘You’: Self-focus As A Mediator Of Emotion Effects On Self-control
Anecdotal evidence has suggested that behavior and consumption are related with the emotion that a person is experiencing. In deed, research on incidental or ambient emotions has discovered the Read More »
Failing To Meet The Standards: How Guilt Triggers Preferences For Unrelated Self-Improvement
Guilt has traditionally been described as a self-conscious emotion stemming from some violation of normatively held standard of behavior (Basil, Ridgeway, and Basil 2006; Heidenreich 1968) and is Read More »
The Downstream Consequences Of Incidental Emotions And Preference Inconsistent Information
Consumers are constantly exposed to information, which sometimes conflicts with current preferences. Research has shown that consumers typically resist preference-inconsistent information (e.g., Read More »
Author: DaHee Han, Nidhi Agrawal, Morgan Poor, Adam Duhachek
Contributor: eb™ Research Team
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