Personal Choice
Doing It Hard Way: Low Personal Control Drives Preference For High-Effort Products
Get stronger, healthier, skinnier, smarter, and cleaner with less work. Such messaging is hard to escape in today’s marketplace. At every turn, a product promises to help us improve in a variety of Read More »
Is Variety The Spice Of Love?
Relationship partners do many things together. They eat dinner, watch television, discuss their days, and potentially even take art classes or travel. Different couples, however, vary in the variety Read More »
Intelligence Predicts Choice Of Absolute Versus Positional Income
Positional goods are those whose valuation depends, in part, on the levels held by others. For example, if the productivity of all PhD students doubles, the rising tide of publications would not Read More »
Author: Christopher F. Chabris, Shane Frederick, Bailey Rand, Najiba Keshwani
Contributor: eb™ Research Team
The Selfish Side Of Sharing: Effects Of Need For Control On Advice Giving
Consumers’ purchasing decisions are often influenced by information provided by others in the form of advice (Cheema and Kaikati 2010; De Bruyn and Lilien 2008; Fitzsimons and Lehmann 2004). Read More »
Author: Alessandro M. Peluso, Andrea Bonezzi, Matteo De Angelis, Derek D. Rucker
Contributor: eb™ Research Team
Do Weight Watchers Want More Options? How Activating Self-Regulatory Concerns Triggers The Need For
In daily life food variety has become omnipresent. When dining out or grocery shopping consumers can select between a variety of different dishes and products. On the upside, these strategies Read More »
Author: Anne-Kathrin Klesse, Caroline Goukens, Kelly Geyskens, Ko de Ruyter
Contributor: eb™ Research Team
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