Personal Choice
Set-Fit Effects In Choice
In five experiments, we show how the “fit” of an item with a set of similar items affects choice. We find that people have a notion of a set that fits together—one where all items are the same, Read More »
Fear Not, For You Can Help! The Effect Of Fear Of Failure And Self-Construal On Charitable Giving
Extant literature offers mixed findings as to how people respond to having an aspect of the self threatened, reporting both social contact seeking (Maner et al. 2007), and avoiding behavior (Murray Read More »
Which Product To Retain? The Effect Of Product-Related Versus Person-Related Product Features
Owning a product and choosing a product often go hand in hand. In some cases, ownership precedes choice; consumers first acquire redundant products, like when they receive two toasters as wedding Read More »
A Cross-Cultural Study Of Price Search Decisions
Search is an important domain in consumer behavior, and yet cross-cultural differences in search decisions remain a largely unexplored topic. The present study focuses on the following research Read More »
Tipping Points In Consumer Choice: The Case Of Collections
The classic account of escalation of commitment suggests that decision makers have a tendency to become locked into courses of action by throwing good money after bad in dealing with losing projects Read More »
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