Opinion Polling and Statistics
Factors Affecting Voters’ Voting Behavior: A Literature Review
This study presents a literature review on the factors that determine voters' voting behavior. The factors affecting voter decisions are discussed under three main headings: (1) voter-related Read More »
Revealing Painful Truths: The Impact Of Friends On Self-Report Of Health-Related Behavior
We propose a novel approach utilizing the information among friends in social networks that provides incentives for truthful responding in consumer surveys. In a series of studies, we show that the Read More »
Author: Reto Hofstetter, Christian Hildebrand, Andreas Herrmann, Joel Huber
Contributor: eb™ Research Team
How Do Predictions Affect Accuracy Perceptions? The Role Of Depth Of Information Analyses
Information is key to decision-making. However, seldom do consumers have the time or the ability to interpret information. Therefore, they often rely on forecasts that analysts (e.g., market Read More »
The Unlikely Middle: Overestimation Of Most And Least Likely Outcomes
Assessing of the probability of future outcomes is central to most forward-looking behaviors, from an investor assessing the risk of a portfolio to a consumer assessing how a currently available Read More »
Weak > Strong: The Ironic Effect Of Argument Strength On Supportive Advocacy
A great deal of research has tested the effect of argument quality—or message strength—on persuasion (for reviews see Petty & Wegener, 1998; Petty, Rucker, Bizer, & Cacioppo, 2004). This vast Read More »
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