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Integrating Identity, Strategy And Communications For Trust, Loyalty And Commitment

Purpose This paper aims to operationalise and juxtapose variables related to identity, strategy and communications, and then examine the impact of such integration on organisational stakeholders Read More »

Date: 05/05/2016
Author: Pantea Foroudi, Suraksha Gupta, Philip J. Kitchen, Mohammad M. Foroudi, T.C. Melewar
Contributor: eb™ Research Team
CATEGORY