Culture and Lifestyle
The Impact Of Chinese Culture And Negative Emotions Towards Luxury Consumption: A Study Of Chinese
Researchers have been widely focused on the positive emotions that consumers acquire from luxury consumption while the negative emotions emerge from luxury consumption have rarely been studied. Read More »
Author: Juzi Zhou, Martin J. Liu, Ruizhi Yuan, Zhenzhi Guan, Jun Luo
Contributor: eb™ Research Team
Movie Theatres And Barriers Of Attendance: An Exploratory Study Of The Spanish Cinemagoers’
The sharp decrease of cinema attendance and the emergence of new ways of watching movies invites to a deeper insight into the behaviour of films’ consumers. We analyse the Spanish filmgoers with a Read More »
Author: Nela Filimon, Manuel Cuadrado-García, Finola Kerrigan, Juan Montoro-Pons
Contributor: eb™ Research Team
The Impetus Of Ancient Tribal Systems For Modern-Day Consumer Tribes
This paper investigates the phenomena of consumer tribes by reflecting on a traditional tribal system, the New Zealand Māori, to uncover tribal structures, ways of interacting and how resources are Read More »
The Novel The Sea, The Sea By Iris Murdoch: Intertextuality, Metafiction And Fantastic
The essay analyses various intertextual figures and metafictional aspects of Iris Murdoch’s novel The Sea, The Sea, published in 1978. This text can be considered, in nuce, a dialogue: on one hand, Read More »
Fighting For A Cause Or Against It: A Longitudinal Perspective
How do companies persuade consumers to buy their products? They have many ways such as advertising, sales promotion, free product trials, etc. However, non-profit organizations face a unique Read More »
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