Previous research on the social modeling of food intake has shown that individuals’ food consumption is strongly influenced by the food consumption of their eating companions, that is, individuals Read More »
Consumer cues are everywhere. Given that situational cues can momentarily activate associated identities and that once salient, these identities can subsequently influence behavior (e.g., Oyserman Read More »
We propose that turning on the light can turn on the hot emotional system. Across six studies we show that ambient brightness makes people feel warmer, which increases the intensity of their Read More »
Consuming media narratives has been an interest of socio-cultural branding, consumer culture theory, and literary theory scholars (e.g., Brown 2005; Brown, Kozinets, and Sherry 2003, Scott 1994). Read More »
Extant research suggests that individuals will give in to indulgence when they perceive sufficient progress toward a regulatory goal (Fishbach and Dhar 2005; Mukhopadhyay, Sengupta, and Ramanathan Read More »