Culture and Lifestyle
The End Of Stigma? Understanding The Dynamics Of Legitimization In The Context Of TV Series
This research focuses on the consumption practices and meanings associated with television series. Specifically, we investigate the tensions in consumer narratives arising from traditionally Read More »
Author: Stephanie Feiereisen, Dina Rasolofoarison, Kristine de Valck, Julien Schmitt
Contributor: eb™ Research Team
The Wireless Good Samaritan: Pro-social Behavior In Mobile Networks
A growing body of research on individual and group behavior in digital social networks (Borgatti et al. 2009; Eagle, Pentland, and Lazer 2009; Kossinets and Watts 2006; Lazer et al. 2009; Onnela et Read More »
Happiness From Ordinary And Extraordinary Experiences
How should we invest our finite resources to maximize our happiness? One influential stream of literature finds that experiential purchases bring greater happiness than material purchases (e.g., Van Read More »
Power And Brand Compatibility In Close Relationships: A Dyadic Investigation
Although consumers often evaluate, purchase, and consume brands in the presence of others, relatively little is known about the role that brand preferences play in close relationships. To fill this Read More »
Author: Grainne M. Fitzsimons, Danielle J. Brick, Tanya L. Chartrand, Gavan J. Fitzsimons
Contributor: eb™ Research Team
The Psychophysics Of Humor
Psychological distance (due to the passage of time, degree of social familiarity, differences between geographical locations, or degree of reality) is an important factor in transforming tragedy into Read More »
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