New Products and Services
How Do Luxury Brands Utilize NFTs To Enhance Their Brand Image?
Non-fungible tokens (NFTs) have witnessed unprecedented dynamism over the recent years with only few luxury brands experimenting with the technology albeit the very personal characteristics of NFT Read More »
Author: Giulia Ferrini, Sebastian Huber, Verena Batt
Contributor: eb™ Research Team
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The Effect Of Hedonic Consumption Behaviour On Gift-Purchasing Behaviour
Hedonic consumption differs from utilitarian consumption in that it brings the pleasure and pleasure that the shopping experience gives consumers to the foreground Jun. Along with understanding the Read More »
The Closer We Are To A Product Category, The Easier The Choice Is? Consumer Behavior Evidences From
The purpose of this study was to evaluate how familiarity to a product category in terms of habits, knowledge and interest is linked to their behavior toward choice. Two experiments respectively test Read More »
Author: Carole Jégou, Laure Saulais, Bernard Ruffieux
Contributor: eb™ Research Team
THE EXPLORATION ACTIVITY’S ADDED VALUE INTO THE INNOVATION PROCESS
This article responds to the lack of research on the way a new idea is transformed into a market-accepted new product. Through non-participant observation and multiple interviews, an empirical Read More »
Author: Hela Chebbi, Dorra Yahiaoui, Alkis Thrassou, Demetris Vrontis
Contributor: eb™ Research Team
Handcrafted Gold Jewelry. Neater Production
The purpose of this article is to present the aspects and / or impacts of the gold jewelry production through an inquiry and bibliographic review of the production processes in Colombian artisan Read More »
Author: Laura Lucía Landazábal Sanmiguel, Alejandra Rodríguez Acuña, Juliana Meneses Santa, María Camila Restrepo Pedrosa
Contributor: eb™ Research Team
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