New Products and Services
What Is The Appropriate Reward For Product Creativity During An Idea Generation Contest: Monetary,
Idea generation contests are widespread when firms are looking for new ideas of products or services. Integrating the consumer into the new Product Development process is critical and community Read More »
Author: Stéphane Salgado, Virginie Debarnier, Anne-Marie Guerrin
Contributor: eb™ Research Team
Diminishing Returns To New Product Announcements: How The Past Shapes Investors’ Expectations Of
As firms’ innovation activity increases, investors’ expectations of firms’ future innovative output also increase. How do these expectations form and what is their impact on investor reactions Read More »
Is The Decision Of SMEs To Establish An Online Shop Influenced By Institutional Pressure?
The aim of this paper is to investigate factors that influence the intention of an SME to launch an online shop. A PLS model is used based on the Technology Acceptance Model and is extended with Read More »
Author: Matthias Schu, Dirk Morschett, Frank Haelsig, Bernhard Swoboda
Contributor: eb™ Research Team
Open Innovation: A Double-Edged Sword?
Innovation contests have become a widely-used open innovation instrument to gather new product ideas. This research examines positive and potential negative effects of this open innovation technique Read More »
Emergency Purchasing Situations: Implications For Consumer Decision-Making
We introduce Emergency Purchasing Situations (EPS) as a distinct buying context. EPS arise as a result of an unexpected need or timing of a need, and lead consumers to take a decision within a Read More »
Author: Benjamin Voyer, Alain Samson, Minas Kastanakis
Contributor: eb™ Research Team
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