New Products and Services
A Preliminary Strategic Marketing Framework For New Product Development
This article responds to the identified considerations and gaps in existing research on the way a new idea is transformed into a market-accepted new product. Utilizing the findings of an extensive Read More »
Date: 12/2011
Author: DEMETRIS VRONTIS, LKIS THRASSOU, DORRA YAHIAOUI, HELA CHEBBI
Contributor: eb™ Research Team
Author: DEMETRIS VRONTIS, LKIS THRASSOU, DORRA YAHIAOUI, HELA CHEBBI
Contributor: eb™ Research Team
A Framework Of Innovation For Large Organisations In India: A Grounded Theory Approach
In the rapidly changing business environment, large organisations have become susceptible to their young, agile, frugal competitors who are rapidly making a dent in their established territories. Read More »
Date: 06/2013
Author: Shiv Shankar Tripathi , Sadhan K De, Kalyan K Guin
Contributor: eb™ Research Team
Author: Shiv Shankar Tripathi , Sadhan K De, Kalyan K Guin
Contributor: eb™ Research Team
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