Corporate Social Responsibility
Ethical Consumerism: How Social Responsibility Affects Brand Perception
With the socially responsible marketplace today, consumer consumption patterns are significantly influenced by ethical consumerism and brand reputation. The consumers are more and more likely to be Read More »
Author: Dr. Neelam Raut, Dr. Nimita Srivastava Nimkar, Dr. Farooqui Abdus Saboor, Dr. Nirmal C. Soni
Contributor: eb™ Research Team
Examining The Role Of Servant Leadership In Promoting Ethical Behavior: A Systematic Literature
This study investigates the role of servant leadership in promoting ethical behavior in organizations, by comparing its impact between nonprofit and commercial organizations. Through a systematic Read More »
Why Being Green Is Harder Than It Seems: Discovering The Effect Of Green Brand Knowledge On The
Thesis Purpose: The purpose of this study is to quantitatively discover whether green brand knowledge has an effect on the perception of green claims with Swedish Millennials and Gen Z. As to whether Read More »
The Philanthropic Brand? An Exploratory Study Of Consumers’ Perceptions Of Brands Communicating
Thesis Purpose: The purpose of this thesis is to provide an understanding of how brands relaying moral messages in their communication are perceived by consumers. Therefore, it investigates Read More »
Impact Of Governance And Strategy Performance On Employer Branding
By expanding and integrating the concepts of sustainability and business performance, sustainable enterprise excellence is explained and produced. The purpose of this study is to investigate the Read More »
Author: Usman Bashir
Contributor: Muhammad Asad Akram Bhatti, Madiha Rafaqat, Farhat Azad, Sajjad Ahmad, Kanza Aijaz, Saima Hassan Ikram, Sana Saeed eb™ Research Team
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