Corporate Social Responsibility
Value Co-Creation With Strategic Customers
Our research tries to bridge the gap between the Service Dominant Logic (SDL) paradigm and strategic account management (SAM) research to answer the question: how is value “co-created” within a Read More »
Corporate Culture In Herman Melville’s Bartleby The Scrivener
Herman Melville’s 1856 short story Bartleby, the Scrivener, reflects on corporate society in relation to the development of capitalism in America during the 19th century. Melville mirrors the Read More »
The Legal Protection Of Victims Of Gender-Based Violence Following The Ratification Of The Istanbul
This paper examines the legal protection of victims of gender-based violence in North Macedonia after ratifying the Istanbul Convention. It focuses on the legal reforms introduced to enhance victim Read More »
VISUAL IDENTITY SOURCES FOR ROMANIA'S COUNTRY BRAND
This doctoral research aims to evaluate the potential of using visual elements from the national heritage and baggage, their symbolic value, the messages they convey, and their usefulness - seen Read More »
Fostering Organizational Integrity Through Governance And Ethical Compliance Initiatives
Companies obtain benefits for their integrity and face serious consequences when it is absent. The United States has a complex system of federal and state laws and regulations governing ethical Read More »
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The Impact of Culture on Own-Label Brands Performance
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